The Story
In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken.
How We Improved the Design
We refined the original design, enhancing strength and durability with a sewn construction. We replaced chrome-plated brass with solid stainless steel hardware for resilience and longevity. The space between keepers was increased to fit larger watch cases. Additionally, we extended the strap length to 300mm to accommodate various wrist sizes and provide extra security by folding the strap tail back through the keepers.
Introducing the APEX Nylon Collection:
Apex Nylon Material:
The Apex is made from 100% polyester material, ensuring exceptional durability. It is long-lasting and environmentally friendly, reflecting our commitment to quality and sustainability.
Innovative Production Techniques:
Cutting-edge production techniques, including high-temperature and high-pressure dyeing, as well as filament twisting, to create the Apex nylon material. These methods result in vibrant, fade-resistant colours that maintain their brilliance over time.
Precision Weaving:
Advanced high-power shuttle looms, combined with premium yarn technology and special pattern threading techniques, produce a thick and dense ribbon. This ribbon boasts a luxurious feel, akin to pure cotton, offering a skin-friendly and warm sensation that sets the Apex nylon watch strap apart
Clasp Material | Stainless Steel |
---|---|
Clasp Tongue Width | 2mm |
Clasp Type | Pin buckle |
Strap Fastened Max Length | 260mm |
Strap Fastened Min Length | 160mm |
Strap Length | 300mm |
Strap Material | Nylon |
Strap Style | 1973 British Military Watch Strap |
Strap Thickness | 1.5mm |
We ship internationally all over the world. Please see below for the shipping information for your country.
Hassle free returns within 30 days from purchase. Please see the Frequently Asked Questions page for more information
Our Promise - We will deliver great products that are good for people, the planet and your wallet.
We have selling online and shipping internationally for over a decade (Established 2010). All of our orders are sent from our headquarters in the United Kingdom.
Domestic Zone 1
All domestic shipments include UK VAT charged at the current rate.
Standard Tracked - We use Royal Mail Tracked 48 for our standard delivery.
Express Tracked - We normally use Royal Mail Tracked 24 or Special Delivery, however, depending on your location we may use DPD, DHL or UPS as an alternative.
STANDARD TRACKED |
EXPRESS TRACKED |
|||||
---|---|---|---|---|---|---|
|
Domestic Zone 2
Please note that customers may have to pay additional tax and duty for orders delivered.
Standard Tracked - We use Royal Mail First Class for our standard delivery.
Express Tracked - We normally use Royal Mail Tracked 24 or Special Delivery, however, depending on your location we may use DPD, DHL or UPS as an alternative.
STANDARD TRACKED |
EXPRESS TRACKED |
||||
---|---|---|---|---|---|
Country | UP TO £50.00 | Days | UNDER £100.00 | OVER £100.00 | Days |
Guernsey | £4.99 | 3-7 | £9.99 | Free | 1-2 |
|
£4.99 | 3-7 | £9.99 | Free | 1-2 |
Jersey |
£4.99 | 3-7 | £9.99 | Free | 1-2 |
Europe Zone 1
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
Country | € | Days | € | Days |
Belgium | €9.99* | 7-10 | €24.99 | 1-2 |
Denmark | €9.99* | 7-10 | €24.99 | 1-2 |
Estonia | €9.99* | 7-10 | €24.99 | 1-2 |
Finland | €9.99* | 7-10 | €24.99 | 1-2 |
France | €9.99 | 7-10 | €24.99 | 1-2 |
Germany | €9.99 | 7-10 | €24.99 | 1-2 |
Ireland | €9.99 | 7-10 | €24.99 | 1-2 |
Italy | €9.99* | 7-10 | €24.99 | 1-2 |
Luxembourg | €9.99* | 7-10 | €24.99 | 1-2 |
Netherlands | €9.99 | 7-10 | €24.99 | 1-2 |
Portugal | €9.99 | 7-10 | €24.99 | 1-2 |
Spain | €9.99* | 7-10 | €24.99 | 1-2 |
Sweden | €9.99* | 7-10 | €24.99 | 1-2 |
Europe Zone 2
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | € | Days |
Austria | €24.99 | 1-2 |
Bulgaria | €24.99 | 1-2 |
Croatia | €24.99 | 1-2 |
Cyprus | €24.99 | 1-2 |
Czechia | €24.99 | 1-2 |
Gibraltar | €24.99 | 1-2 |
Greece | €24.99 | 1-2 |
Hungary | €24.99 | 1-2 |
Latvia | €24.99 | 1-2 |
Lithuania | €24.99 | 1-2 |
|
€24.99 | 1-2 |
Monaco | €24.99 | 1-2 |
Poland | €24.99 | 1-2 |
Romania | €24.99 | 1-2 |
|
€24.99 | 1-2 |
|
€24.99 | 1-2 |
Europe Zone 3
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | € | Days |
Norway | €24.99 | 1-2 |
Switzerland | €24.99 | 1-2 |
International Zone 1
Standard Tracked - We use UK Royal Mail Delivery Duty Paid (DDP), which is passed onto your local postal service for the final part of the delivery.
*Not available for Alaska, American Samoa, Micronesia, Guam, Hawaii, Marshall Island, Palau, Puerto Rico, US Virgin Islands.
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
*Not available for Armed Forces Americas, Armed Forces Europe, Armed Forces Pacific.
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
|
$12.99 | 7-10 | $29.99 | 1-2 |
International Zone 2
Standard Tracked - We use UK Royal Mail or DPD, which is passed onto your local postal service for the final part of the delivery, all shipments are sent with any import taxes and duties paid.
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
Country | £ | Days | £ | Days |
Australia | £12.99 | 10-20 | £24.99 | 3-4 |
Canada | - | - | £24.99 | 1-3 |
International Zone 3
Express Tracked Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | £ | Days |
Argentina | - | - |
Bahrain | £39.99 | 2-11 |
Brazil | - | - |
Chile | - | - |
China | - | - |
Hong Kong | £24.99 | 3-4 |
Iceland | £24.99 | 1-3 |
India | £39.99 | 2-11 |
Indonesia | £39.99 | 2-11 |
Israel | £39.99 | 2-11 |
Japan | £24.99 | 1-3 |
Jordan | - | - |
Kuwait | £39.99 | 2-11 |
Macao SAR | - | - |
Malaysia | £39.99 | 2-11 |
New Zealand | £24.99 | 3-4 |
Philippines | £39.99 | 2-11 |
Qatar |
£39.99 | 2-11 |
Saudi Arabia | £39.99 | 2-11 |
Singapore | £24.99 | 3-4 |
South Africa | £39.99 | 2-11 |
South Korea | £24.99 | 1-3 |
Sri Lanka | - | - |
Taiwan | £24.99 | 1-3 |
Thailand | £39.99 | 2-11 |
United Arab Emirates | £39.99 | 2-11 |
International Zone Rest of the World
Express - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | £ | Days |
Rest of the World* | £39.99 | 2-11 |
*Please be aware that there are a few countries to which we are unable to send packages to. If your country is not listed on the checkout page then unfortunately we are unable to make deliveries to you at this time.
The Story
In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken.
How We Improved the Design
We refined the original design, enhancing strength and durability with a sewn construction. We replaced chrome-plated brass with solid stainless steel hardware for resilience and longevity. The space between keepers was increased to fit larger watch cases. Additionally, we extended the strap length to 300mm to accommodate various wrist sizes and provide extra security by folding the strap tail back through the keepers.
Introducing the APEX Nylon Collection:
Apex Nylon Material:
The Apex is made from 100% polyester material, ensuring exceptional durability. It is long-lasting and environmentally friendly, reflecting our commitment to quality and sustainability.
Innovative Production Techniques:
Cutting-edge production techniques, including high-temperature and high-pressure dyeing, as well as filament twisting, to create the Apex nylon material. These methods result in vibrant, fade-resistant colours that maintain their brilliance over time.
Precision Weaving:
Advanced high-power shuttle looms, combined with premium yarn technology and special pattern threading techniques, produce a thick and dense ribbon. This ribbon boasts a luxurious feel, akin to pure cotton, offering a skin-friendly and warm sensation that sets the Apex nylon watch strap apart
Clasp Material | Stainless Steel |
---|---|
Clasp Tongue Width | 2mm |
Clasp Type | Pin buckle |
Strap Fastened Max Length | 260mm |
Strap Fastened Min Length | 160mm |
Strap Length | 300mm |
Strap Material | Nylon |
Strap Style | 1973 British Military Watch Strap |
Strap Thickness | 1.5mm |
We ship internationally all over the world. Please see below for the shipping information for your country.
Hassle free returns within 30 days from purchase. Please see the Frequently Asked Questions page for more information
Our Promise - We will deliver great products that are good for people, the planet and your wallet.
We have selling online and shipping internationally for over a decade (Established 2010). All of our orders are sent from our headquarters in the United Kingdom.
Domestic Zone 1
All domestic shipments include UK VAT charged at the current rate.
Standard Tracked - We use Royal Mail Tracked 48 for our standard delivery.
Express Tracked - We normally use Royal Mail Tracked 24 or Special Delivery, however, depending on your location we may use DPD, DHL or UPS as an alternative.
STANDARD TRACKED |
EXPRESS TRACKED |
|||||
---|---|---|---|---|---|---|
|
Domestic Zone 2
Please note that customers may have to pay additional tax and duty for orders delivered.
Standard Tracked - We use Royal Mail First Class for our standard delivery.
Express Tracked - We normally use Royal Mail Tracked 24 or Special Delivery, however, depending on your location we may use DPD, DHL or UPS as an alternative.
STANDARD TRACKED |
EXPRESS TRACKED |
||||
---|---|---|---|---|---|
Country | UP TO £50.00 | Days | UNDER £100.00 | OVER £100.00 | Days |
Guernsey | £4.99 | 3-7 | £9.99 | Free | 1-2 |
|
£4.99 | 3-7 | £9.99 | Free | 1-2 |
Jersey |
£4.99 | 3-7 | £9.99 | Free | 1-2 |
Europe Zone 1
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
Country | € | Days | € | Days |
Belgium | €9.99* | 7-10 | €24.99 | 1-2 |
Denmark | €9.99* | 7-10 | €24.99 | 1-2 |
Estonia | €9.99* | 7-10 | €24.99 | 1-2 |
Finland | €9.99* | 7-10 | €24.99 | 1-2 |
France | €9.99 | 7-10 | €24.99 | 1-2 |
Germany | €9.99 | 7-10 | €24.99 | 1-2 |
Ireland | €9.99 | 7-10 | €24.99 | 1-2 |
Italy | €9.99* | 7-10 | €24.99 | 1-2 |
Luxembourg | €9.99* | 7-10 | €24.99 | 1-2 |
Netherlands | €9.99 | 7-10 | €24.99 | 1-2 |
Portugal | €9.99 | 7-10 | €24.99 | 1-2 |
Spain | €9.99* | 7-10 | €24.99 | 1-2 |
Sweden | €9.99* | 7-10 | €24.99 | 1-2 |
Europe Zone 2
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | € | Days |
Austria | €24.99 | 1-2 |
Bulgaria | €24.99 | 1-2 |
Croatia | €24.99 | 1-2 |
Cyprus | €24.99 | 1-2 |
Czechia | €24.99 | 1-2 |
Gibraltar | €24.99 | 1-2 |
Greece | €24.99 | 1-2 |
Hungary | €24.99 | 1-2 |
Latvia | €24.99 | 1-2 |
Lithuania | €24.99 | 1-2 |
|
€24.99 | 1-2 |
Monaco | €24.99 | 1-2 |
Poland | €24.99 | 1-2 |
Romania | €24.99 | 1-2 |
|
€24.99 | 1-2 |
|
€24.99 | 1-2 |
Europe Zone 3
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | € | Days |
Norway | €24.99 | 1-2 |
Switzerland | €24.99 | 1-2 |
International Zone 1
Standard Tracked - We use UK Royal Mail Delivery Duty Paid (DDP), which is passed onto your local postal service for the final part of the delivery.
*Not available for Alaska, American Samoa, Micronesia, Guam, Hawaii, Marshall Island, Palau, Puerto Rico, US Virgin Islands.
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
*Not available for Armed Forces Americas, Armed Forces Europe, Armed Forces Pacific.
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
|
$12.99 | 7-10 | $29.99 | 1-2 |
International Zone 2
Standard Tracked - We use UK Royal Mail or DPD, which is passed onto your local postal service for the final part of the delivery, all shipments are sent with any import taxes and duties paid.
Express Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
STANDARD TRACKED |
EXPRESS TRACKED |
|||
---|---|---|---|---|
Country | £ | Days | £ | Days |
Australia | £12.99 | 10-20 | £24.99 | 3-4 |
Canada | - | - | £24.99 | 1-3 |
International Zone 3
Express Tracked Tracked - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | £ | Days |
Argentina | - | - |
Bahrain | £39.99 | 2-11 |
Brazil | - | - |
Chile | - | - |
China | - | - |
Hong Kong | £24.99 | 3-4 |
Iceland | £24.99 | 1-3 |
India | £39.99 | 2-11 |
Indonesia | £39.99 | 2-11 |
Israel | £39.99 | 2-11 |
Japan | £24.99 | 1-3 |
Jordan | - | - |
Kuwait | £39.99 | 2-11 |
Macao SAR | - | - |
Malaysia | £39.99 | 2-11 |
New Zealand | £24.99 | 3-4 |
Philippines | £39.99 | 2-11 |
Qatar |
£39.99 | 2-11 |
Saudi Arabia | £39.99 | 2-11 |
Singapore | £24.99 | 3-4 |
South Africa | £39.99 | 2-11 |
South Korea | £24.99 | 1-3 |
Sri Lanka | - | - |
Taiwan | £24.99 | 1-3 |
Thailand | £39.99 | 2-11 |
United Arab Emirates | £39.99 | 2-11 |
International Zone Rest of the World
Express - We use DHL or UPS Delivery Duty Paid (DDP) for our express delivery.
EXPRESS TRACKED |
||
---|---|---|
Country | £ | Days |
Rest of the World* | £39.99 | 2-11 |
*Please be aware that there are a few countries to which we are unable to send packages to. If your country is not listed on the checkout page then unfortunately we are unable to make deliveries to you at this time.